The content model is a grpahic illustrating the flow of content. More high-level than a work-flow diagram, it illustrates the platforms and tools involved. We implmeneted this model for the facelift of the website, effectively moving content management off-site into two word press blogs. It was presented as an innovative way to manage website at the IAALD conference of information specialists in Montpellier, April 2010. The focus here is on integrating various social media tools and feeding all the various content back onto the home page, all the while enabling search across all the platform.