social collaboration and other worthwhile dilemmas
Archive for Charles Duhigg
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This process—in which the brain converts a sequence of actions into an automatic routine—is known as “chunking,” and it’s at the root of how habits form.18 There are dozens—if not hundreds—of behavioral chunks that we rely on every day.
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The problem is that your brain can’t tell the difference between bad and good habits, and so if you have a bad one, it’s always lurking there, waiting for the right cues and rewards.”
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He created a craving. And that craving, it turns out, is what makes cues and rewards work. That craving is what powers the habit loop.