Archive for Charles Duhigg

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The Power of Habit: Why We Do What We Do in Life and Business

45 Yellow highlight | Page: 17 This process—in which the brain converts a sequence of actions into an automatic routine—is known as “chunking,” and it’s at the root of how habits form.18 There are dozens—if not hundreds—of behavioral chunks that we rely on every day. Yellow highlight | Page: 20 The problem is that your brain can’t tell the difference between bad and good habits, and so if you have a bad one, it’s always lurking there, waiting for the right cues and rewards.” Yellow highlight | Page: 33 He created a craving. And that craving, it turns out, is what makes cues and rewards work. That craving is what powers the habit loop. Yellow highlight...